Logos not only serve as unique visual marks of identity, which helps companies gain product recognition in the global market. Usually, there are three types of car logos – logo symbol, the logo text and logo combination.
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Prologue (Press Release) – April 6, 2010 – At the command of logos, special designs or symbols used to represent the brand – such as Citroen, Mercedes, Mitsubishi, Peugeot, Renault, Porsche, etc.
In text logos, initials or company names are written in a particular style – Fiat, Mazda, Toyota, Ford, Volkswagen and Volvo.
Logo combination is a mixture of symbols and texts such as Alfa Romeo, Skoda, Lamborghini, BMW, etc.
A German engineer named August Horch founded the company A. Horch & Cie in 1899.
A decade later, he was forced out of their own business. He, along with its partner Fikentscher Franz started the new company.
While they were arguing over the name of the new company, the son of Fikentscher that it was studying Latin in a corner of the room were asked to “audiatur et altera pars” means (would not it be a good idea to call instead of Audi Horch?)
“Horch” The word means “hark” in German, which means listening and Audi is the Latin word for listen. Later, in 1932, Audi, Horch, DKW and Wanderer merged to form Auto Union and Audi four rings logo came into force with pride by Audi hood so far.
Another interesting thing is that the BMW logo. Represents a spinning propeller blade white against the blue sky.
BMW was one of the leading suppliers of aircraft and aircraft engines as the Red Baron with the German government during the World War 1.
In 1918, when World War I ended, the German government stopped taking BMW aircraft.
BMW had no choice but to change your business. The company began to train brakes before making motorized bicycle, motorcycles and cars.
Even the “bow tie” of Chevrolet, which is creating waves in the country with their latest products, has something to say.
There are really two stories about the Chevrolet logo.
The first one says that the founder of William C. Durant was inspired by the wallpaper in a French hotel and ripped a piece of it to design a logo.
But his wife has a different version. It says that the bowtie emblem came from a Virginia newspaper, while vacationing in Hot Springs, Virginia, around 1912.
The Italian automaker Ferrari rampant coveted Prancing Horse was originally the emblem of World War II flying ace Fancesco Baracca Italian.
When Enzo Ferrari started his own automobile company, continued use of this logo have been convinced by Baracca parents before using the symbol of her dead son for his racing cars Alfa Romeo.
Well, the Prancing Horse has graced more than challenging Ferrari vehicles. Today can be found plastered on the bikes, jerseys and just about everywhere you can imagine!
In 1899, the “Fabbrica Italiana Automobili Torino” company was founded in Turin, and a special poster was created to celebrate the event.
The artist included a small scroll containing the name of the company and it became the first Fiat logo. The logo had undergone a series of amendments passed since then.
100 th anniversary of the brand in 1999 saw the birth of a chrome logo with the A characteristic, and a more stylized laurel wreath on a blue background.
Fiat’s new logo was first used in the Bravo, in 2006.
The logo of U.S. automaker Ford is simple and the source is its relief. Has been in regular use for over 50 years
This source was used by Harold Wills, who was a close associate of Henry Ford. As a teenager, Wills is used to print business cards to make money.
When his friend Henry Ford needed a logo for your business, Wills took the old printing set and used a font that was used for the printing of cards as a teenager.
In 1912, the oval shape and added the blue color was produced in 1927. This logo is the latest blue oval that Ford released in 2003 to honor 100 years of Ford Motor Company.
Some car logos reflect the taste of its owner as the raging bull of Lamborghini.
The company founder Ferruccio Lamborghini loved bullfighting and chose it as the logo of their company cars.
Many cars have the Lamborghini name, or a bull breed or bull in particular.
The variety of logos is quite striking and extends from the animal forms of diamond Viking ships.
The company was founded by Louis Renault when he was 21 and first logo of the company introduced three initials of the Renault brothers: Louis, Ferdinand and Marcel.
The company logo was also a military tank after their tanks Renault FT-17 light became a fad during the First World War
The diamond shape was introduced in 1925 and redesigned in 1972 by famed art designer Victor Vasarely optional. Today, the logo is surrounded by a yellow square – a symbol of quality.
Skoda winged arrow was first used in 1926 and apparently is synonymous with speed.
The colors also have a story to tell, the black symbolizes the history of the automaker, while green for its environmental friendliness.
Like most other automakers Skoda also goes back to the 1890 when the company started manufacturing bicycles.
But after the Second World War and the Velvet Revolution Skoda became a subsidiary of the Volkswagen Group in 1991.
Volkswagen has one of the simplest logos and readily recognizable in the world. The logo is a V on the W on a blue background, surrounded by a circle.Volkswagen means “people’s car” in German.
The logo was the result of a contest for the office which the winner was Francisco Reimspiess.
The origin of the company date back to 1930’s of Nazi Germany. It was Hitler’s idea to start making an affordable car for people. It was Hitler and Ferdinand Porsche who came up with the idea of Volkswagen Beetle that could carry two adults and three children.
But the factory for the manufacture of the Beetle was used to produce more military vehicles of public cars, which was after the original intentions of Hitler. Message defeat of Germany in the war the British took over the Volkswagen factory and tried to sell.
But everyone refused to blame design beetles, which are considered inferior. However, the Volkswagen Beetle became one of the world’s fastest cars for sale.
The name Volvo means “I roll” in Latin and is derived from “volvere” the Latin word meaning ‘rock’.
The Volvo logo is an ancient symbol of iron, which is a circle with an arrow pointing diagonally upwards to the right.
This symbol also represents “Mars, the god of war.” Volvo are also traditionally known for security features.
The iron symbol also is used to reflect the strong tradition of Swedish industry meetings to iron. The name of the car also runs through the logo on a blue background. In 1999 the brand “Volvo” was purchased by Ford.
The motto of the South Korean company is “Drive your way.”
Hyundai’s logo resembles an oval-shaped ‘H’ represents the desire of the company to expand globally.
The slanted, stylized “H” is also a symbol for two people, such as business and customer shaking hands.
From a distance the Toyota logo looks like a Toyota T sense.
However, the logo consists of three ovals: the two perpendicular center ovals represent a relationship of mutual trust between the customer and Toyota.
The background space involves the ever-expanding technological advances and a wealth of opportunities ahead for the company.